SALE AWAY

Sale Away was commissioned by the European Media Art Festival (EMAF) in Osnabrueck, 2004. The piece was installed in a popular shopping street in Osnabrueck designed to actively engage passerby’s. Sale Away invites people to play with a complex mechanical sound orchestra installed in a shop front using their mobile phones.
The mechanical orchestra consists of customised household appliances, like several antique tumble dryers that bump and spin across the floor, a buzzing swarm of kazoos played by a rack of suspended vacuum cleaners, rattling kitchen mixers, buzzing ventilators, 50 radio playing, 20 big wooden boxes,  set of jugsawas mounted on drumpedals , and other electrical appliances which might normally be found in a shop window. The various sound devices are arranged in nine groups. To start the orchestra and wake up the installation, passers-by can dial the number posted on the window. This call triggers the opening of the fridge door, revealing an animated mobile-phone robot person displayed on a monitor. A robot invites the passers-by to “play” the orchestra through their phone with simple dial commands. Visitors can play the instruments and compose using the sound compositions. People can walk through the installation among the instruments, look at the many details, discover the various single inventions and be surprised by suddenly starting instruments in their back. The installation is playing with the irritations caused by the recontextualisation of every day household utilities and provokes talkative reactions from the audience. Sale Away can be seen as playful criticism of consumerism or an exercise in creative recycling.

Technical description:
The first thing the player sees ian animated mobile-phone robot person displayed on a monitor inviting to dail a phone number
When the player calls this number,  The player can start the installation and (de)activate any of the objects in the room by pressing keys on their mobile.
Pressing key “0″ starts the installation, pressing key “1″, for example, dancing tumble dryers. Key “7″, on the other hand, could be Vacuum cleaners playing various flutes . Pressing the same key again silences that “voice” of the orchestra. When pressing “# keys will select one of the three sound compositions . The player can control all sounds and different instruments, he can change the character from a silent minimal to a loud, powerful and playful and complex one. The time per session is limited to 5 minutes.

There have been differing versions of Sale Away in: Tschumipavijloen in Groningen, Los Angeles Contemporary Exhibitions.Todays Art Festival in Den Haag, at Dordtyart, at Le Lieu Unique in Nantes  and at the opening of Steirischer Herbst in Graz. The piece was also used as a framework for a 4 day workshop at the MOCA in Taipei.

“I went several times along at your installation and I’am always surprised to see that the installation reaches/attracts very different people. Kids, people returning from shopping- opening the fridge, people returning to the installation to show it to their friends, etc. Typical communication: 1)person: What is this? 2)person: This is art. Aha- Look there-Does it really work? I’am sure you would like to see these smiling faces at your work as well.Best wishes” (Alfred Rotert, EMAF, 21.-25. April 2004)

>>> see all SALE AWAY installations versions